I thought I'd share my little pattern marketing tool with you. So far, it has been a huge hit with shop owners.
I have all my titles, full, complete patterns on a large ring. These aren't just the covers, this is the whole pattern so if a shop owner wants to see something technical or review my writing/diagram style- its all right there. Also, by having the whole pattern (rather than a catalog of just "front cover images") shops can see the yardages required- which will help them when they order their own fabric inventory for my patterns and kits for my patterns. That is also the reason I have the full pattern cover on my website. When you click on a title image, you can see the whole thing.
I also have a back cover page with business cards tucked into a little pocket. (Thanks to my scrapbooking days for that little idea!)The catalog is super useful and its very easy for me. If I'm heading out for the day or think I might be stopping by a shop on a weekend trip to another city- I just grab the catalog & throw it in with my stuff. If I hit the shop; great, I'm prepared.
There's a new shop in my Mother-in-law's town and this little baby will be coming with us in summer vacation.
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